Waabooz Cosmetics is an independent nail polish and nail care brand founded by Alicia De La Cruz in 2013. Alicia runs the business herself and creates nail polish, cuticle care, and other manicure products. The brand offers vegan and cruelty-free products and also connects with Alicia’s beadwork through Waabooz Beading. The name “Waabooz” means rabbit in Ojibwe, inspired by Alicia’s favorite animal.