Must Be Ruff is a dog treat bakery based in Brooklyn Park, Minnesota, founded by Reggie Carter in 2021. Inspired by Reggie’s European Doberman, Kirby, the business creates high-quality treats with a focus on wholesome ingredients and recipes dogs love. What began with homemade treats for Kirby has grown into a local Minnesota brand available at stores, breweries, farmers markets, and community events throughout the Twin Cities.