Founded by Toni Ceballos in St. Paul, Minnesota, Modern Roots began with a simple mission: create truly natural skincare products that people can trust. Inspired by her own family’s wellness journey and a desire to eliminate unnecessary chemicals from everyday products, Toni developed handcrafted formulas using nourishing, plant-based ingredients that support healthy skin. Every product is thoughtfully made in small batches with clean, effective ingredients—helping customers care for themselves naturally without compromising on quality or performance.