Hope and Plum is a baby carrier brand founded in 2018 by two moms who wanted more comfortable, breathable, and inclusive babywearing options. The brand focuses on natural-fiber carriers designed to move with the body while providing support for children and caregivers. Its collection includes baby carriers, kid carriers, ring slings, wraps, and Meh Dai styles for different ages and stages. hope&plum emphasizes thoughtful design, comfort, size inclusivity, and ethical production, with its products sewn in the USA. The brand also supports babywearing communities by donating carriers to birth workers and educators.